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                It 
                seems like each week several new "We Buy Gold" 
                store-fronts open in our area. The new store openings seem to 
                correlate with the "Spot Price" of gold. The 
                higher the Spot Price, the more new stores open their doors. 
              Most 
                of these stores have short term leases, and most will probably 
                not be around for very long. They are simply trying to take advantage 
                of the rush to scrap gold based upon today's high prices. 
              But 
                before you rush out and scrap you family's treasures and heirlooms 
                
 BEWARE!!! You had better understand "How 
                the Scrap Gold Game is Really Played" because if you 
                are not extremely careful, the windfall you are expecting may 
                end up in the gold dealer's pocket, and not yours. 
              
                 
                  | Please 
                    Note: Different countries have different gold standards, 
                    using different fineness standards, and different markings. 
                    This article is designed for gold jewelry using the more common 
                    24 karat standard, and gold that is clearly marked 18k, 14k, 
                    and 10k. Although the principles covered here apply to other 
                    gold standards and fineness, as well as gold coins, gold bars, 
                    gold bullion, and gold decorative accessories, dealing with 
                    that gold is intended for another article.  | 
                 
               
              
              
              There 
                are several key factors that must be considered when valuing gold. 
              
                - The 
                  fineness of the gold.
 
                - The 
                  weight of the gold.
 
                - The 
                  spot price of the gold.
 
                - The 
                  percentage of spot price that gold dealers will actually 
                  pay.
 
               
              Here 
                is a 5-step approach to understanding "How the Scrap Gold 
                Game is Really Played". 
              Step 
                1: Determine the "GOLD FINENESS": Pure .999 gold 
                is 24 karat, or 24k. Pure gold is a soft and malleable metal, 
                and by itself is too soft to use for jewelry. Rather the gold 
                is mixed with a base metal (e.g., copper) to strengthen the metal 
                and vary the fineness of the gold. 
              
                - 18k 
                  gold is 75% pure gold, and 25% base metal.
 
                - 14k 
                  gold is 58.3% pure gold and 41.7% base metal. 
 
                - 10k 
                  gold is 41.7% pure gold and 58.3% base metal
 
                - Note 
                  that 10k is the minimum legal karat-age allowed to be called 
                  "Gold" in the U.S.
 
               
              Although 
                tiny and often difficult to read, the karat fineness (18k, 14k, 
                10k, etc.) is usually (but not always) impressed somewhere on 
                the gold. Often a magnifying glass is needed to read the marking 
                so be prepared to have at least a 10x power magnifying glass nearby. 
                However, remember that some gold is unmarked and can only be verified 
                by testing. (We can test it for you.) 
              Step 
                2: Calculate the "GROSS ITEM WEIGHT": You must understand 
                that only the gold has value. There is no gold value to metal 
                pins, metal clasps, stones, etc. The dealer will literally rip 
                all such non-gold apart and weigh only the gold content. Once 
                it's ripped apart, the jewelry's intrinsic value is gone so be 
                100% certain that you are ready to let the item go before proceeding. 
                And remember to take the stones because they may have a separate 
                value. 
               Gold's 
                Spot Price is quoted in Troy Ounces. However, many non-jeweler's 
                scales will yield "Avoirdupois Ounces" which 
                are different from Troy Ounces. Since gold spot prices are quoted 
                in "Troy Ounces", you will need to convert the 
                "Gross Item Weight" from Avoirdupois Ounces to 
                Troy Ounces using a conversion factor. This will yield the "Gross 
                Item Weight" in Troy Ounces. 
              Troy 
                Ounces apply when dealing with larger amounts of gold. But when 
                dealing with jewelry, prices are often quoted in "Pennyweights" 
                or "Grams". Jeweler's scales will display "Pennyweights 
                (dwts)" and/or "Grams (g.)" but, if 
                you are not using such a scale, you will have to do a little basic 
                math to convert the "Gross Item Weight" to Pennyweights 
                or Grams.  
              Step 
                3: Calculate the ".999 GOLD WEIGHT": As mentioned 
                in Step 1, gold is combined with another stronger metal to enhance 
                its strength. To determine the amount of pure ".999 Gold 
                Weight", multiply the Gross Item Weight in Step 2 by the 
                "Gold Fineness" percentage in Step 1.  
              Step 
                4: Calculate the "GROSS GOLD VALUE": Like the stock 
                market, the spot price of gold is constantly fluctuating. To determine 
                the "Gross Gold Value", multiply the number of 
                pure .999 gold Troy Ounces, Pennyweights or Grams in Step 3, times 
                the current "Gold Spot Price" per Troy Ounce, 
                Pennyweight or Gram. This will yield the "Gross Gold Value". 
              Step 
                5: Calculate the "NET GOLD VALUE: Steps 1-4 are relatively 
                easy to calculate. Step 5 is the trickiest of all, this is where 
                the "Smoke & Mirrors" usually occurs, and 
                this is where most people who don't understand how the "Gold 
                Game" is played get taken advantage of.  
              Unless 
                you plan on melting and refining the gold yourself, the refinery 
                will have to make a profit, and any middlemen (i.e., the gold 
                dealers) must also make a profit. So you will NEVER receive 
                the full "Gross Gold Value" in Step 4 above. 
                Rather, you will receive a "discounted" amount 
                based upon the dealer's "Percent of Spot Price Payment 
                Factor" which factors the expenses and profits for any 
                middlemen left in the chain. 
              Here 
                is the Key Point: Most gold dealers will never tell you what 
                their "Percent of Spot Price Payment Factor" 
                is. And most individuals new to the scrap gold game don't know 
                what payment factor to expect, and don't ask what payment factor 
                was applied. And this is where the gold dealer has the advantage. 
              In 
                a typical transaction, you bring your gold to the gold dealer. 
                The gold dealer will perform their own 5-Step calculations, and 
                then simply make you an outright cash offer of what they are willing 
                to pay. You can accept their first offer, reject it, or make a 
                counter-offer. But since most people don't know how the gold game 
                is really played, most accept the first offer on the table. And 
                the gold dealers know this. 
              * * * * * * * * * * * * 
                * * * * * * * * * * 
              In 
                summary, gold dealers are not all the same. Most claim that they 
                pay more than everyone else and dealer payment factors can vary 
                by 25%-50% ... or more ... for the same merchandise! It is imperative 
                that you locate the gold dealer that will pay you the highest 
                percentage of spot price possible. Today is a great time to sell 
                your un-needed gold but, if you fail to learn "How the 
                Scrap Gold Game is Really Played", you could end up losing 
                literally thousands of dollars. Don't let this happen to you. 
              Because 
                of our knowledge of the gold selling process and because of our 
                higher selling volume, we can negotiate a higher selling price 
                for your precious metals than you could achieve on your own. If 
                you feel that you could use our help, or if you have any questions, 
                call us at (215)-264-4304. 
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